(Englewood, CO) April 12, 2010 – Collective Licensing International (CLI) today announced their brand partnership and master license agreement with world championship Mixed Martial Arts (MMA) promotion STRIKEFORCE. The long-term brand partnership agreement provides CLI the rights to license and produce all facets of STRIKEFORCE brand merchandise including, but not limited to, footwear, apparel, accessories and equipment.
CLI plans to elevate the STRIKEFORCE brand through its years of successful action sports and performance athletic brand expertise, innovative marketing initiatives, and extensive retail partnerships. CLI will bridge the gap between core MMA athletes and worldwide consumers for the first time by bringing the STRIKEFORCE-specific product line further into the youth consumer market with an entirely new product offering.
The collaboration with CLI will build the STRIKEFORCE organization into a complete lifestyle and culture brand, securing a commanding role in the fastest growing sport in the world.
Bruce Pettet, CEO of Collective Licensing International, said, “We’re looking forward to building STRIKEFORCE into a great consumer brand at retail. We are excited to partner with STRIKEFORCE where CEO Scott Coker has successfully established relationships with world-class partners like CBS, SHOWTIME®, EA Sports, Rockstar Energy Drink, and Full Tilt Poker among others.”
“We are confident that CLI’s excellence in brand building will be a catalyst behind the continued growth of the STRIKEFORCE brand and will enhance our connection with consumers worldwide,” said STRIKEFORCE Founder and CEO, Scott Coker.
STRIKEFORCE is leading the MMA community with new and innovative events and is revitalizing the sport with its focus on elevating the star power of athletes and bringing unexpected and exciting opportunities to MMA fans. In addition to its roster that includes a host of the world’s top male competitors, STRIKEFORCE is recognized as the leading platform for women’s MMA competition.
About Collective Licensing International, LLC
Collective Licensing International, a subsidiary of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk®, Above The Rim®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™, genetic®, Dukes™, Rage®, Ultra-Wheels®, and Hind®. Collective Licensing International is based in Englewood, Colorado. www.collectiveintl.com
STRIKEFORCE (www.STRIKEFORCE.com) is a world-class mixed martial arts cage fight promotion which, on Friday, March 10, 2006, made history with its “Shamrock vs. Gracie” event, the first sanctioned mixed martial arts fight card in California state history. The star-studded extravaganza, which pitted legendary champion Frank Shamrock against Brazilian Jiu-Jitsu black belt Cesar Gracie at San Jose’s HP Pavilion, played host to a sold-out, record crowd of 18,265. Since 1995, STRIKEFORCE, sanctioned by ISKA, has been the exclusive provider of martial arts programming for ESPN and, after 12 years of success as a leading, world championship kickboxing promotion, the company unveiled its mixed martial arts (MMA) series with “Shamrock vs. Gracie.” In May 2008, West Coast Productions, the parent company of STRIKEFORCE, partnered with Silicon Valley Sports & Entertainment (SVS&E), an entity created in 2000 to oversee all business operation aspects of the San Jose Sharks and HP Pavilion at San Jose.