Collective Licensing International secures global brand partnership with MMA powerhouse Strikeforce

Combining forces with top licensing and brand management company CLI ensures continued growth in the fastest growing sports market in the world, Mixed Martial Arts (Englewood, CO) April 12, 2010 – Collective Licensing International (CLI) today announced their brand partnership and master license agreement with world championship Mixed Martial Arts (MMA) promotion STRIKEFORCE.  The long-term brand … Read more

Dana who? Jon Fitch back in the UFC

Have you ever gone over your boss’s head about something? Maybe you didn’t like the way he was doing something so you went to his boss and took care of it? Well, that is similar to what Jon Fitch has done. Previously we told you Fitch and Christian Wellisch had been cut from the UFC due to a merchandising contract dispute.

Yesterday the MMA community was stunned to learn  the welterweight contender had been ousted from the company.  Howerver, reports are now coming in that Fitch, after speaking with billionaire UFC co-owner Lorenzo Fertitta via telephone has settled their differences and Fitch has agreed to sign the video game licensing agreement which in a sense was at the root of the problem.

Read moreDana who? Jon Fitch back in the UFC

UFC MERCHANDISING REACHES UNPRECEDENTED LEVELS

by: Jack Bratcher There’s a new article over at UFC.com that begins like this, “It’s a day many had hoped for.” Then they proceed to tell us what we’ve all been apparantly drooling over waiting for this great day to arrive. After joining together with some big-name companies to provide authentic UFC-licensed merchandise, we the … Read more