Collective Licensing International secures global brand partnership with MMA powerhouse Strikeforce

Combining forces with top licensing and brand management company CLI ensures continued growth in the fastest growing sports market in the world, Mixed Martial Arts (Englewood, CO) April 12, 2010 – Collective Licensing International (CLI) today announced their brand partnership and master license agreement with world championship Mixed Martial Arts (MMA) promotion STRIKEFORCE.  The long-term brand … Read more

UFC President Dana White reaches one million followers on Twitter

Las Vegas, NV (USA) – As if the battle of Hall of Famers at UFC 109, legalization of the sport in Wisconsin and the first-ever show in Australia at UFC 110 weren’t milestones enough for the Ultimate Fighting Championship®, February also set records on Twitter. Dana White, UFC president, reached 1,000,000 followers on his Twitter … Read more

The Business of MMA – PRO MMA exclusive interview with ROUND 5 President Damon Lau

PRO MMA ( recently had the opportunity to speak with ROUND 5 co-founder and president Damon Lau. He talked to us about the popular line of mixed martial arts action figures his company produces.

From the original MMA referee “Big” John McCarthy to the number one ranked heavyweight fighter in the world Fedor Emelianenko to the face of women’s MMA Gina Carano, ROUND 5 has their hand on the pulse of professional mixed martial arts and they have created collectible life-like miniatures of the sport’s most popular personalities.

Lau talked to us about how they choose which fighters are deserving of their own action figure, what action figures are now available, and who will be coming out in their next series. Many people may assume ROUND 5 action figures are geared more toward kids, so you may be surprised when you learn the average buyer’s age. Lau also talked about UFC President Dana White and if there have been any difficulties in working with their fighters.

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Dana Pulls Out The “Special Announcement” Card on Elite XC

by:  Jack Bratcher Dana White is in the fight business.  Fighting is in this man’s blood.  That competitive spirit has enabled him to build the UFC into the great success story that it is today.  There’s no way he’s going to let another MMA promotion walk into this game and just take away what has … Read more