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Ultimate Fighting Championship confirms fighters for UFC Fan Expo in Toronto April 29 & 30

(LAS VEGAS, NV — March 23, 2011) – The Ultimate Fighting Championship® continues to add firepower to its first-ever trip to Ontario, announcing today the UFC® Fan Expo will feature the largest collection of UFC® athletes to ever appear in Canada. The UFC® Fan Expo invades the Direct Energy Centre in Toronto on April 29 and 30.

The following fighters will participate in autograph sessions and a variety of other fan activities: newly-crowned UFC light heavyweight champion Jon Jones, UFC middleweight champion Anderson Silva, UFC Hall of Famer Chuck Liddell, UFC Hall of Famer Royce Gracie, former UFC two-division champion BJ Penn, UFC heavyweight champion Cain Velasquez, UFC bantamweight champion Dominick Cruz, former UFC heavyweight champion Frank Mir, former UFC light heavyweight champion Rashad Evans, Antonio Rodrigo Nogueira, Josh Koscheck, Ryan Bader, Stephan Bonnar, Shane Carwin, Matt Mitrione, Brendan Schaub, Jon Fitch, Miguel Angel Torres, Anthony Pettis, Clay Guida, Joe Lauzon, Cole Miller, Sam Stout, Carlos Condit and Jonathan Brookins.

“We’re excited to bring some of our top stars to Toronto for the UFC Fan Expo,” UFC President Dana White said. “This is going to be the biggest weekend not only in UFC history, but in the history of our sport. I’m looking forward to giving our fans once-in-a-lifetime access to our fighters at the Fan Expo.”

All the UFC® Fan Expo activities will be planned in conjunction with the sold out UFC® 129: ST-PIERRE vs. SHIELDS event, which takes place in front of 55,000 fans at Rogers Centre on Saturday, April 30. Headlined by a welterweight title bout between champion Georges St-Pierre of Montreal and challenger Jake Shields, UFC 129 also features Jose Aldo defending the featherweight crown against tough Ontarian Mark Hominick. The event has already broken all UFC attendance and gate records, while also setting the highest gate mark for a single-day event in Rogers Centre history.

For more information on UFC Fan Expo and to purchase tickets, visit www.ufcfanexpo.com. To subscribe to the official UFC Fan Expo newsletter visit www.ufcfanexpo.com/newsletter. For companies interested in reserving space at this premier event, contact Ed Gallo, Event Director at 1-203-840-5546 or email egallo@ufcfanexpo.com. Don’t wait, space is limited and will be sold on a first-come, first-served basis.

Fans can bypass the autograph lines at the event by purchasing an Ultimate VIP Ticket at www.ufcfanexpo.com/VIP. A limited number of these exclusive packages are still available and grant fans a wide variety of incentives all tailored around enhancing their Ultimate Fan Experience at the premiere event. Standard VIP packages and general admission tickets are also available online at www.ufcfanexpo.com. Fans are encouraged to buy their tickets now and save, as ticket pricing will increase at the door.

Ultimate Fighting Championship® – www.ufc.com

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually and 30 live arena events around the world.  UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s VERSUS network.  UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages.  Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym, UFC Fight Club affinity program, UFC Fan Expo festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon® and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

About Reed Exhibitions

The UFC Fan Expo is operated by Reed Exhibitions, the world’s leading events organizer, with over 470 events in 37 countries. In 2008, Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 38 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including:

Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewelry, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, and travel. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

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