The Independent Voice of Mixed Martial Arts
Once upon a time, the UFC had an open sponsorship policy. This meant Ed Herman could have CondomDepot.com across the front of his trunks. Rich Franklin could promote the American Fighter clothing line and Tito Ortiz could push his Punishment Athletics all by just wearing fight gear. Some fighters claimed to have total sponsorships up … Read more
Former UFC bantamweight queen Ronda Rousey hasn’t fought since she was stopped by Amanda Nunes via TKO at UFC 207 this past December and no one knows for sure if the Olympic bronze medalist will attempt to make a comeback inside the octagon or keep riding off into the sunset with fiancé Travis Browne. One … Read more
UFC on FOX 24 aired on Saturday and saw Demetrious Johnson defeat Wilson Reis to tie Anderson Silva’s consecutive title defense record at ten. It was a decent card in terms of action, but the payouts by Reebok were less than that as usual. The main event fighters were taken care of, but a star … Read more
The UFC has officially stated that the company, which was originally purchased by the Fertitta brothers in 1993 for $2 million, sold for a staggering price tag of $4 billion. The new owners, WME-IMG, are the ones who purchased the largest MMA company in the world. However, it was stated it may take six weeks to two … Read more
While the talk of a possible Conor McGregor vs. Floyd Mayweather Jr. matchup continues it seems one person is visualizing it taking place and that is Mystic Mac, who lets not forget, can often materialize what he wants. Check out his new gear from Reebok… with one simple caption “Boxing boots”. … Never say never my … Read more
At a Reebok Luncheon for Inspirational Women on Tuesday in L.A. former UFC women’s bantamweight champ Ronda Rousey spoke to the group of ladies about how she deals with setbacks, what her recent loss has taught her and the value of self-belief. “A lot of people think they’re a good person because they don’t do this, and … Read more
Current No. 5 ranked UFC middleweight Tim Kennedy (18-5) has beaten some tough competition during his 15 years fighting in professional mixed martial arts. Not the least of which was a unanimous decision over current UFC welterweight champion Robbie Lawler back in Strikeforce. The 36-year-old Special Forces operative was on a four-fight run until he was TKO’d … Read more
The UFC recently partnered with both the USADA and Reebok and the repercussions for fighters not adhering to guidelines are harsh – and monetary. Donald Cerrone was fined for wearing an unauthorized patch on his fight shorts. It was apparently an old piece of his Muay Thai trunks. To make it even more special, it honored … Read more
UFC middleweight champion Chris Weidman (13-0) was presented his new signature Reebok shoe Monday on The MMA Hour by Senior director of Reebok combat training Michael Lunardelli. The shoe as you can see in the photo has “The All-American” colors of red, white and blue, complete with stripes and stars. It is a running shoe and … Read more
There was a time when Tapout was synonymous with MMA and was the official apparel sponsor of the UFC. In the days of the Chuck Liddells and the Matt Hughes’s — let’s call it the glory days — Tapout was everywhere. They had their own reality show and their apparel adorned tattooed bald tough guys … Read more