MC Hammer has released a new rap video called “Better Run Run” featuring some of the fighters signed to his Alchemist Management company, but to truly appreciate the video you have to understand the story behind it.
Kanye West released a song earlier this year called “So Appalled” that featured Swizz Beats, RZA and Jay-Z. On that song Jay-Z mentioned MC Hammer in a verse:
”Hammer went broke so you know I’m more focused, I lost 30 mil’ so I spent another 30, ‘Cause unlike Hammer 30 million can’t hurt me.”
This is what is known in the rap world as a “dis”.
After the song came out, Hammer commented on his Twitter and announced he would “answer” Jay-Z with a video on Halloween which is when this video was released. (Technically it seems it was released early this morning):
“The Answer to Jay comes on Oct 31 ( Devils Nite) ..I saw him coming.”
“@ kanyewest jay-hoe aka #HellBoy Tell Jay Oct 31 (Devils Nite). We’ll see if this record and video ‘Hurt’s Him.’
“You wanted my attention #HellBoy (Jigga) ..you got it,”
There have been rumors and allegations that Jay-Z worships the Devil and apparently the lyrics to “Better Run Run”, Hammer’s sense of timing, releasing this video on what he calls “Devil’s Nite” and calling him “HellBoy” is in reference to that. Also, it is not hard to notice the guy running in the video is wearing Jay-Z’s trademark “NY” baseball cap.
Now that Hammer is in the MMA fight management business, it’s probably a safe bet that his “posse” is a lot tougher than Jay’Z’s. The video features Grudge Training Center’s Brendan Schaub, Nate Marquardt, as well as coach Trevor Wittman and Eliot Marshall.
So what are your thoughts on the whole Hammer vs. Jay-Z beef and the video? Does it rank up there with “Can’t Touch This”?