XYIENCE Signs UFC Athlete Ronda ‘Rowdy’ Rousey as Brand Ambassador

The UFC’s first female champion inks a one-year endorsement deal with the official energy drink of the UFC LAS VEGAS (April 23, 2013)– XYIENCE Xenergy, the official energy drink of the UFC®, has signed a one-year endorsement contract with Ronda Rousey, the UFC women’s bantamweight champion. Rousey, 26, is an Olympic bronze medalist in judo … Read more

XYIENCE Renews Endorsement Deals With Athlete Ambassadors Mike Escamilla, Dan Hardy, Matt Serra, and Krzysztof Soszynski, and Spokesmodel Amanda Corey

The Fastest Growing Energy Drink Brand Continues to Be the Official Energy Drink of the UFC LAS VEGAS (Feb. 21, 2013) – XYIENCE Xenergy, the official energy drink of the UFC ®, announces that it has renewed its contracts with its professional athlete brand ambassadors including UFC fighters Dan “The Outlaw” Hardy, Matt “The Terror” Serra, and Krzysztof “The Polish Experiment” … Read more

Anthony Pettis to make additional appearances in Atlanta for UFC 145

XYIENCE team athlete and UFC lightweight Anthony “Showtime” Pettis will make four Atlanta area appearances that include three QuikTrip convenience store locations. Announced earlier this month, Pettis is also scheduled to appear at the GNC store located in the Mall of Georgia in Buford.

XYIENCE Announces New Agreement with Eastside, a Canadian Apparel Distributor and Design House

XYIENCE, maker of Xenergy, the official energy drink of the UFC, has signed a distribution agreement with Eastside to be the exclusive distributor/design house for XYIENCE apparel in Canada. Eastside is based in Montreal, Quebec, and currently distributes brands such as ROCAWEAR, FLEXFIT and Mitchell & Ness. The XYIENCE apparel line will be available at retailers across Canada in the spring of 2012.

XYIENCE, GNC Host Autograph Signing with Anthony “Showtime” Pettis in Chicago on January 28th

XYIENCE, maker of Xenergy—the official energy drink of the UFC, and GNC—will host an autograph signing in Chicago with XYIENCE team athlete Anthony “Showtime” Pettis who fights in the UFC’s lightweight division. The event is Saturday, January 28, from 3 to 4 p.m. at the GNC store located at 211 Chicago Ridge Mall, Chicago Ridge, Ill..

XYIENCE Announces its 2011 Team of Pro Athletes and Brand Ambassadors

XYIENCE, the maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces its 2011 team of heavy-hitter mixed martial arts (MMA) athletes includes Wanderlei Silva, Matt Serra, Dan Hardy and Jon Jones. Jan 11, 2011 – LAS VEGAS —XYIENCE, the maker of Xenergy, the official energy drink of the Ultimate Fighting … Read more