Everlast Worldwide Inc., and Bellator MMA, will show support to breast cancer research and prevention by debuting pink-inspired fight gloves on the October 4th Bellator fight card broadcast live on Spike TV and which will take place in Visalia, CA.
In recent years, both Everlast and Bellator have raised awareness for the Breast Cancer Research Foundation (BCRF) by including pink ribbons on canvases and cage dressings throughout the month of October, however Friday night will mark the first time a major MMA promotion has changed the color of its fight gloves. Each fight on the card will feature the new gloves, which will shed the traditional black and red color scheme for black and pink as a sign of support.
“The most important fights in the world are those that take place outside of the ring or cage.” said Matt Cowan, EVP Marketing, Sales and Product for Everlast. “Through our long-standing partnership with the Breast Cancer Research Foundation, it is our committed goal to honor and support those fighters and survivors around the world.”
“We are honored to have our fighters wear Everlast’s new gloves inside our cage this Friday live on Spike,” Bellator CEO Bjorn Rebney said. “This is a tremendous opportunity to showcase the importance of cancer research and we will continue to support the Breast Cancer Research Foundation in their efforts.”
Bellator 102 takes place on October 4th and will air live on Spike TV at 9:00 p.m. ET from the Visalia Convention Center in Visalia, CA.
Throughout the month of October, one dollar from every sale of the CardioBlast heavy bag will be donated to BCRF. These donations are in addition to Everlast’s on-going contributions throughout the year, which include twenty-five cents from all purchases of the pink 108” hand wraps and pink Evergel hand wraps along with one dollar from the sale of each pink Pro Style Training Glove.