The event averaged 4.2 million viewers overall and saw a seven percent increase in the coveted 18-34 male demographic compared to the last UFC on FOX 5 event in December.
From the press release:
Saturday night’s card opened with a 1.9/3, with 3.4 million viewers for the Erik Koch – Ricardo Lamas bout. The evening’s second fight between Donald Cerrone and Anthony Pettis averaged a 2.0/4, with 3.5 million viewers, followed by the light heavyweight match between Rampage Jackson and Glover Teixeira which averaged a 2.5/4 (4.4 million viewers). The Johnson – Dodson flyweight title bout capped the night with a 3.1/5 and 5.2 million viewers. The main event also posted solid ratings among the younger males, averaging a 3.5 for both Men 18-34 and Men 18-49 which would rank it third for the week in prime among Men 18-34 (behind the NFL Pro-Bowl and Family Guy) and fifth among Men 18-49.
The important thing thing here is that the event peaked during the main event and not the co-main event. The drawing power of the flyweight division was an unknown going into the event, but ratings sustained here are very encouraging going forward. It’s also important to note that this event was promoted heavily during the NFL season, and didn’t have any significant competition on Saturday night.
The upcoming UFC on FOX 7 event in April will provide an excellent litmus test for the UFC without the aid of promotion during the NFL season.
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