The end of October marked FUEL TV’s tenth consecutive month and 44th consecutive week of audience growth, largely buoyed by the popularity of Ultimate Fighting Championship® (UFC®) events and programs.

FUEL TV is the fastest growing ad-supported cable network in percentage year-over-year growth in 2012 among households, total viewers, and men 18-49 during total day and prime time, according to Nielsen Media Research.

Some numbers highlights:

·         FUEL TV’s October 2012 Total Viewers is up +114% and M18-49 is up +200% vs. October 2011;

·         The network’s prime time period finished up +138% on Total Viewers and up +120% among M18-49 compared to October 2011;

·         Since the Jan. 1, FUEL TV’s prime time viewership is up +177% vs. 2011;

·         For the first ten months of 2012, FUEL TV’s total viewership is up +100% compare to 2011.

“We’re thrilled that October continued the growth momentum that we’ve sustained throughout the year,” says George Greenberg, Executive Vice President and General Manager, FUEL TV. “We know things will keep rolling with our strongest UFC programming to date. It includes our first-ever live show in an MMA gym – TRAINING DAY: INSIDE THE TRISTAR GYM LIVE. We’re also very excited about the upcoming special UFC UNRESTRICTED, a total unvarnished, behind-the-scenes look at the biggest event in UFC history, UFC 148. Plus, we have our sixth fight of the year, UFC ON FUEL TV 6: FRANKLIN VS. LE.”

I’ve had the opportunity to view the “UFC Unrestricted” special and it is definitely worth checking out if you are a fan of behind the scenes type footage. The “Training Day: Inside the Tristar Gym” special aired today at 12:30 p.m. ET. I have not had the opportunity to view the program, but from all accounts it was an interesting and refreshing way to view the sport of MMA.It’s great that ratings are continuing their upward trend compared to last year. However, it’s very important to note that the distribution into more homes is what will ultimately determine if FUEL TV is successful in the future. The third quarter also included a free preview week for fans on select cable and satellite carriers which may have also boosted the numbers a bit.

Be sure to stay tuned to ProMMAnow ( for more UFC on FUEL TV news and coverage.

Leave a Reply