Co-owner and CEO of the Ultimate Fighting Championship, Lorenzo Fertitta sits down with Mike Straka on this week’s episode of “Fighting Words” on HDNet.
Lorenzo talks about the early days of the UFC and how they almost sold the company at one time. He talks about the importance of The Ultimate Fighter reality show and how and why they sold a 10% share of the company to Flash Entertainment.
Lorenzo also discusses their continued plans for international expansion and his friendship with Dana White, which led to becoming one of the sporting world’s most powerful figures. This is a rare and intimate look at one of the sporting world’s most powerful figures.