(LONDON, ENGLAND — July 30, 2010) – Ever since the first UFC® Fan ExpoTM took place last July, UFC President Dana White has been inundated with questions from European fans when they get their own action-packed weekend of UFC events.

The fans’ persistence paid off. The Ultimate Fighting Championship® organization, in partnership with Reed Exhibitions, announced that the first-ever international UFC Fan Expo will be held at Earls Court Exhibition Centre in London, England on Friday, October 15 and Saturday, October 16. The event will be part of a huge UFC weekend in the British capital, with UFC 120 taking place on the evening of October 16.

“I am excited to bring a UFC Fan Expo to our incredible fans in Europe,” said White.  “People have been asking me about an International Expo ever since we held our first one at UFC 100, and now they have it – they’re getting two days of the best fan experience in all of sports, and on top of that an incredible fight card featuring Michael Bisping vs. Akiyama.”

The first-ever UFC® Fan ExpoTM London is expected to attract over 100 leading vendors covering roughly 20,000 gross square meters of space. In addition to training seminars and autograph and Q&A sessions with the world’s best fighters, the UFC® Fan ExpoTM London 2010 will feature a variety of offerings such as apparel, electronic gaming, food & beverages, fight gear, fitness equipment and supplies, nutritional supplements, lifestyle products and much more.

Building off the successes of the prior U.S. Expos and paired with the highly anticipated UFC 120 fight card scheduled to take place in London on October 16, UFC® Fan ExpoTM London 2010 will bring an exciting and unique experience that European fans have been waiting for.

For more information on UFC® Fan ExpoTM and to purchase tickets, visit To subscribe to the official UFC® Fan ExpoTM newsletter visit For companies interested in reserving space at this premier event, contact Ed Gallo, Event Director at 1-203-840-5546 or email [email protected]. Don’t wait, space is limited and will be sold on a first-come, first-served basis.

Leave a Reply