The UFC‘s retaliatory war against Pay-Per-View pirates continues. On Friday, ProMMAnow.com received a press release from Zuffa stating they have served the websites Justin.tv and Ustream.tv with subpoenas commanding them to reveal the identities of persons who have uploaded live UFC Pay-Per-View events to their websites.
Both Justin.tv and Ustream.tv allow private users to upload and broadcast live streaming video to an unlimited audience free of charge. Ustream.tv is the home of such great MMA-related shows at MMAJunkie Radio with Gorgeous George and Goze and the Joe Rogan podcast.
However, other people have taken advantage of the websites’ technology to illegally broadcast UFC Pay-Per-Views for free. The normal cost for a UFC Pay-Per-View is $44.99.
It is no wonder the UFC continues to crack down on piracy. According to Zuffa’s findings, on Jan. 2, 2010, over 36,000 tuned into one or both websites to watch a free live stream of the UFC 108 Pay-Per-View event. Less than two months later, on Feb. 21, 2010, over 78,000 non-paying users watched UFC 110 the same way. Those two events alone cost the UFC and their partners over $5 million in revenue.
UFC President Dana White commented,
“I can’t wait to go after the thieves that are stealing our content. This is a fight we will not lose.”
Zuffa is the largest provider of Pay-Per-View content in the world and it is the backbone of the UFC’s business model. Their Pay-Per-View success is one of, if not the main thing that separates them from every single other MMA promotion in the game, and it has been the catalyst which has helped the sport grow to what it is today.