“THE ULTIMATE FIGHTER” ON SPIKE TV DRAWS MORE YOUNG MEN THAN THE MLB PLAYOFFS ON TBS
More Men 18-34 Watch An Episode Of “The Ultimate Fighter” Than Any Of The Three MLB Playoff Games On October 7
October 8, 2009, New York, NY – The cast of “The Ultimate Fighter: Heavyweights” on Spike TV delivered a ratings knockout punch to the MLB Playoffs last night on TBS. More young men in the advertiser-coveted demographic of 18-34 watched the fourth episode of the new season of “The Ultimate Fighter” (10:00-11:00pm ET/PT) on Spike TV than any of the three MLB playoff games on TBS.
- “THE ULTIMATE FIGHTER” on SPIKE TV – 1.1 Million Men 18-34
- New York Yankees vs. Minnesota Twins on TBS – 948,000 Men 18-34
- Los Angeles Dodgers vs. St Louis Cardinals on TBS – 903,000 Men 18-34
- Philadelphia Phillies vs. Colorado Rockies on TBS – 488,000 Men 18-34
For the fourth consecutive week, “The Ultimate Fighter,” was the most watched program in all of television with Men 18-34. Remarkably, the Spike original series is in its 10th season and clearly gaining in popularity.