Ultimate Fighting: Fistful of Dollars to air on CNBC July 29

On Wednesday, July 29, at 1:00 AM ET/10:00 PM PT, CNBC will air a special report entitled “Ultimate Fighting: Fistful of Dollars,” which takes an in-depth look at how the UFC continues to grow during this economic recession. Here are a few videos about the show.

Dana White recalls his foray into Ultimate Fighting, and the phone call that changed the face of the sport forever.



Brazilian Rorion Gracie traces the history of the UFC from his father’s no-holds barred matches.

UFC owner, Lorenzo Fertitta, remembers the origins of his love affair for mixed-martial arts.

Dana White Interview with Scott Wapner

Dana White: UFC & Spike TV Partnership

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