Ultimate Fighting: Fistful of Dollars to air on CNBC July 29

On Wednesday, July 29, at 1:00 AM ET/10:00 PM PT, CNBC will air a special report entitled “Ultimate Fighting: Fistful of Dollars,” which takes an in-depth look at how the UFC continues to grow during this economic recession. Here are a few videos about the show.

Dana White recalls his foray into Ultimate Fighting, and the phone call that changed the face of the sport forever.

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