After a short running partnership with FullTilt Poker, the UFC has officially banned FullTilt as a sponsor. The ban will include any and all mention of FullTilt, on signage as well as fighter apparel.
Many thought this was due to the long debated illegality of online poker and/or the competition online gambling sites pose to traditional “brick and mortar” Casinos. Neither seems to be the case for the recent ban, rather a less conscience laden reason is the cause.
The Ultimate Fighting Championship, as well as multiple fighters, have now teamed up with UltimateBet for “UFC 97: Redemption”. Ultimate Bet, one of the largest online gambling networks, will be sponsoring the UFC promotion itself, as well as Chuck Liddell, Mauricio Rua, Thales Leites, Anderson Silva, Krzystof Soszynski, Eliot Marshall, and Antoni Hardonk for UFC 97.