Conor McGregor’s Proper Twelve whiskey was everywhere when it first came out. Even Dana White was drinking the stuff. Fans were posting pictures of themselves holding or drinking it on Twitter and Conor’s Instagram had so many images of it that the alcohol could be mistaken for a family member.
The real question arose whether or not the sales would match the hype. According to the IrishTimes (via Aaron Bronesteter) it definitely has.
Conor has to be pleased because he put a lot of effort in to this endeavor. Well done sir. Well done.