Now that the readers of Time magazine have voted Dana White to the top of their “most influential people in the world” poll they must want to find out more about this thing called the Ultimate Fighting Championship and MMA.

Howard Chua-Euan, the news director of Time and (that’s a big deal) sits down with Chuck “The Iceman” Liddell to talk about his role as coach on “The Ultimate Fighter 11” which premiered on Spike TV Wednesday, March 30.

Chuck also discusses the success of the UFC and how his own life has changed as a result.

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