(IRVINE, CA) – Main “Voice of MMA” for the Ultimate Fighting Championship main events, Bruce Buffer, has inked a deal with Silver Star becoming the heavy-hitting MMA apparel brand’s official ambassador, a deal that includes an upcoming signature Bruce Buffer tee by Silver Star.
Buffer, first began at UFC 8 and has announced every show for the UFC since UFC 13, plus K-1 kickboxing events, Abu Dhabi Submission Wrestling Championships, HBO Boxing and many other MMA events internationally. In addition to hosting the popular “IT’S TIME!” life-styles radio show on BufferZone.net, Buffer is also a world-ranked poker player on the professional circuit who has been seen on ESPN’s World Series of Poker Main Event and placed 6th in Season 3 of the World Poker Tour and is a “Pro Player” for Full Tilt Poker. Aside from his love of the UFC and MMA, he is also an avid surfer and works in many areas of sports and entertainment.
I wanted to align myself with a brand that’s worn by champions and coveted by fans,” said UFC announcer, Bruce Buffer. “I respect the true spirit of sportsmanship fueling Silver Star and its athletes and I am proud to support the line, which I feel is the finest designed clothing line available to the fans of MMA today and for many years to come. I work with only the best and what they have planned for the future is awesome so I look forward to being an integral part of their ongoing success in their varied lifestyles marketplace.”
Buffer’s Silver Star ambassadorship marks the fusion of the most recognized voice (and face) of MMA with the most recognized and sought-after clothing brand in MMA.
Bruce is the perfect choice to represent our company,” said Silver Star president and CEO, Luke Burrett. “With Bruce’s charisma and his distinction as the voice of the UFC, his support of Silver Star carries a tremendous amount of weight in the MMA industry.”
Silver Star Casting Company is an “in demand” lifestyle clothing brand with an innovative style. Based in the apparel hub of So. California, Silver Star delivers trend setting merchandise to retailers nationwide. Seen on athletes and celebrities alike the brand is available through Macy’s, Dillard’s, Tilly’s, Journey’s, Pac Sun, and more. In over 3,000 doors nationally and over 45 countries globally, Silver Star has been defining and setting apparel trends for over 16 years.
– Press Release
Silver Star has quickly risen up the MMA sponsorship and apparel ladder. Signing numerous champions, standout fighters, and now high-ranking industry figures, Luke Burrett is on his way to achieving his goal of becoming the biggest brand in MMA. While he does have a way to go, I think Silver Star has grown quicker, and remained more consistent, than most people expected.
For an interview I did with Burrett shortly after Silver Star signed Rashad Evans, go here.
For a recent review of the Silver Star’s Lyoto Machida signature shirt by Jack Bratcher, check out one of his recent posts here on ProMMA.info.
And to check out what Luke and his wife (and Silver Star co-owner) Charis had to say about the future of their company, check out a recent episode of The Cageside Beat (which, at the time, was called Cageside Seats). Additionally, keep an eye out for a profile of Charis that I have coming later this week.
By: Brian Furby