Roots of Fight Partners with RVCA For Exclusive Collaboration Honoring BJ ‘The Prodigy’ Penn With Short Film and Capsule Collection of Apparel

Roots of Fight announces an exclusive collaboration with lifestyle brand RVCA and combat sports legend BJ ‘The Prodigy’ Penn. The first offering in their co-branded capsule collection features apparel inspired by the greatest moments in Penn’s storied career, and debuts Sunday, July 7th at the world famous Las Vegas Fight Shop in Las Vegas, NV.

B.J. Penn-RVCA special promotion in Memphis this weekend

This Saturday, Dec. 12, 2009, “UFC 107: Penn vs. Sanchez” takes place in Memphis, Tenn. In honor of B.J. Penn’s lightweight title fight with Diego Sanchez in the main event, Penn’s sponsor, RVCA, will be holding a special promotion with urban fashion boutique, Sneak Peak, in Memphis. To show your support for B.J., stop by Sneak Peak … Read more

New B.J. Penn RVCA video

Check out this new B.J. Penn video from RVCA that takes a look at the UFC champion and his new shirt with artwork by Phil Frost. RVCA is making giant waves within MMA and the sports world in general. It’s great to see a company crossing over between skateboarding, MMA, and surfing. Aside from the … Read more