Vancouver, BC (July 3rd, 2013) – Roots of Fight announces an exclusive collaboration with lifestyle brand RVCA and combat sports legend BJ ‘The Prodigy’ Penn. The first offering in their co-branded capsule collection features apparel inspired by the greatest moments in Penn’s storied career, and debuts Sunday, July 7th at the world famous Las Vegas Fight Shop in Las Vegas, NV.
To preview the upcoming Fall collection, Roots of Fight and RVCA are pre-releasing “The Prodigy Tee,” commemorating Penn’s historic win in the black-belt division of the World Jiu-Jitsu Championship in 2000.
“We have always seen RVCA as a complementary brand to ours. We share a similar love and respect for the icons of sports, as well as a similar viewpoint on design, quality, and aesthetic.” says Jesse Katz, Founder, Roots of Fight. “We complement each other so well; this collection is going to be unique and very cool.”
On Sunday, July 7th, Penn will be on hand to meet and greet his fans at the world famous Las Vegas Fight Shop from 2:30 – 4:30 PM PT. The signing is open to the public and fans are encouraged to come early, as there are a limited number of T-shirts available.
To accompany the capsule collection, Roots of Fight will be releasing a short film featuring rare footage highlighting Penn’s achievements, with commentary from BJJ standouts the Mendes Brothers, UFC Heavyweight titlist Bas ‘El Guapo’ Rutten and a number of surprise interviews with “friends” from the fight world.
A teaser for the short film can be found below:
The short film and complete Roots of Fight x RVCA collection of BJ Penn apparel will be available in Fall 2013, at Nordstrom’s, The Buckle, Tilly’s, on-line at rootsoffight.com,RVCA.com and wherever Roots of Fight and RVCA are sold.
About Roots of Fight
For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.