“What happens in Vegas”
By Jeremy Luchau
With the pro portion of the fight card complete for Tachi Palace Fights “Second Coming” on March 9th, I’m now focused on showing these amateurs how things are done – the right way.
It’s taken me all of about three years to train the local pro fighters on the proper way to turn in paperwork, medicals and tickets and now I get to start all over with a new crop of fighters.
I’m always up for new challenges, though.
I spent most of my morning on Thursday sending out bout agreements, welcome letters and bio sheets for the seven amateur bouts that we have scheduled for 12th installment of Tachi Palace Fights. Now 14 fighters will have their first big test of training camp – to turn in their paperwork before Feb. 17.
Hopefully it doesn’t take these guys as long as the pro’s to catch on.
This Saturday we will be doing some promo work at Fresno’s Battle at Rome amateur show. My wife Lauren, who won MMAKO.com’s Babe of the Year, is scheduled to be a ring girl and I will have a team in place to help move some flyers etc.
I think that social networking and the street teams are where it is at for marketing MMA in our area and probably is the way to go for most all regional MMA shows. It’s inexpensive and if you’re only having to sell 1,500 to 2,500 tickets it is the best way to keep costs down.
Advertising is one of the more expensive lines in most all promotions’ budgets. If you can eliminate some of those costs with a constant presence on social media and with street teams etc., your bottom line will look a lot better.
Facebook Event pages and Fan Pages have really started to take off and drive a lot of people to our website for tickets. Try to keep your promotion visible on Twitter as well.
We also focus heavily on getting posters out to all the gyms and small businesses in our area.
It looks like following this weekend’s show in Fresno, I might head out to Las Vegas next week for the Superior Cage Combat show. It’s a show I’ve wanted to check out and see what I can rob and steal from.
Also, looking forward to stepping away from Tachi Palace Fights for a day to support Dominique Robinson, who is someone I’ve admired for a long time – despite his thoughts about our relationship.
I will also make time to visit recently crowned TPF Bantamweight Champ Ulysses Gomez, who will vacate his title and make the move back down to 125 pounds in May. Also, maybe have some lunch with Mr. David Bollea.
If I have time to visit some gyms and discover new talent I will do that as well.
Maybe I will get lucky and the MMAJunkie guys will let me pop in studio and get on the radio with the Junkie Nation.
During the next week I will also squeeze in time for the family – wrestling tournaments with my son Jace, TV time with Nia, basketball with Ryanne and Lauren and I will probably just EAT!!!!!!!!!!!!
“The Project Files” by Jeremy Luchau is a weekly blog series here at ProMMAnow.com which gives readers an inside look into the life of an MMA promoter. It is part of our ongoing series of exclusive content written by individuals involved in the mixed martial arts industry.