MMA industry now and then

The mixed martial arts industry has seen its ups and downs over the years. What began as a fringe sport outlawed all over the country is now mainstream and a big part of that success is due to the world’s foremost MMA promotion, the Ultimate Fighting Championship, who first began promoting fights back in 1993. … Read more

Sponsor drops Cris Cyborg without payment after Angela Magana incident

GRRRL Clothing had entered into a 12-month sponsorship deal with women’s 145-pound queen Cris Cyborg. Part of the deal was to cover a personal appearance by Cris at the apparel company’s live event which took place during, but not in connection with, the UFC Fighter Retreat in Las Vegas last month. Cris made her appearance and … Read more

Mountain Dew Powers Super Fight League

Becomes the Official Beverage Partner for the first India-based Mixed Martial Arts property New Delhi, March 25, 2013: Where there is action, there is Mountain Dew. Known for its bold, daring, fearless persona, Mountain Dew has joined hands with Super Fight League, the first India-based Mixed Martial Arts property founded by Raj Kundra. The association … Read more

Bud light renews official beer sponsorship of Ultimate Fighting Championship

Renewed Agreement Expands Focus on Fans, Beginning with September ‘Battle on the Bayou’ ST. LOUIS (April 6, 2011) – Bud Light and Ultimate Fighting Championship® announced today a multi-year renewal of Bud Light’s official beer sponsorship of the UFC®, keeping the world’s best-selling beer in the center of the Octagon®. Bud Light’s sponsorship renewal with … Read more