New sponsor for “UFC 97: Redemption”

After a short running partnership with FullTilt Poker, the UFC has officially banned FullTilt as a sponsor. The ban will include any and all mention of FullTilt, on signage as well as fighter apparel.

Many thought this was due to the long debated illegality of online poker and/or the competition online gambling sites pose to traditional “brick and mortar” Casinos. Neither seems to be the case for the recent ban, rather a less conscience laden reason is the cause.

The Ultimate Fighting Championship, as well as multiple fighters, have now teamed up with UltimateBet for “UFC 97: Redemption”. Ultimate Bet, one of the largest online gambling networks, will be sponsoring the UFC promotion itself, as well as  Chuck Liddell, Mauricio Rua, Thales Leites, Anderson Silva, Krzystof Soszynski, Eliot Marshall, and Antoni Hardonk for UFC 97.

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Chuck “The Iceman” Liddell vs. Mauricio “Shogun” Rua – UFC 97

Two of the sport’s biggest names at 205 will face off in a highly anticpated battle to climb the hill that comprises the stacked Light Heavyweight division in the UFC.  

The news came via the UFC 93 post fight press conference, with Dana White announcing the bout being set as the main event for UFC 97 which is to take place on April 18th in Montreal, Canada.

Mauricio “Shogun” Rua (17-3, 1-1 UFC) is coming off his victory over UFC legend Mark Coleman at UFC 93.  Once highly regarded as the top 205’er on the planet, Shogun was disappointing in his showing versus Forrest Griffin and was slated to fight Chuck Liddell at UFC 85 before suffering yet another injury to his knee.

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