UFC 92 defeats “Lesnar fight” by 150k buys – Rampage to fight Evans for LHW Title

Dana White recently did an interview with ESPN The Magazine that revealed a few interesting nuggets. White is such a busy guy in an ever-changing and evolving business that something new is revealed just about every time he speaks publicly.

UFC 91, at last count did a little over a million buys. White’s statement in this interview indicates that UFC 92 blew 91 out of the water by over 150,000 buys. Here’s an excerpt from the interview:

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2008 Pay Per View champion: Brock Lesnar

Brock Lesnar’s popularity is a mixed bag with MMA fans. When asked their opinion of Lesnar, most fans are very vocal one way or the other. Whether you hate him or love him, one thing is certain, you have to respect his marketability. Brock was the the most watched PPV fighter in all of 2008. … Read more

UFC 91 PPV numbers look good

Dave Meltzer of the Wrestling Observer is reporting early returns on UFC 91 pay-per-view buys range from 800,000-850,000 purchases. While Couture vs. Lesnar did not quite hit the 1.2 million mark Dana White openly predicted, UFC 91 ranks only behind UFC 66 Liddell vs Ortiz 2 in terms of PPV buys.

The Dana White media machine provided the public with enough UFC Kool-aid to make people want to spend $44.95 on the bout.  Although the UFC 91 card had many exciting finishes, as a whole it did not have much star power outside the main event.

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