XYIENCE Signs UFC Athlete Ronda ‘Rowdy’ Rousey as Brand Ambassador

The UFC’s first female champion inks a one-year endorsement deal with the official energy drink of the UFC LAS VEGAS (April 23, 2013)– XYIENCE Xenergy, the official energy drink of the UFC®, has signed a one-year endorsement contract with Ronda Rousey, the UFC women’s bantamweight champion. Rousey, 26, is an Olympic bronze medalist in judo … Read more

XYIENCE signs endorsement deal with UFC fighter Dan “The Outlaw” Hardy

XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that UFC fighter Dan “The Outlaw” Hardy has joined its team of brand ambassadors by signing an exclusive promotional contract, effective immediately. LAS VEGAS, NV (February 13, 2010) — XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that UFC fighter Dan … Read more