Dave Meltzer of the Wrestling Observer is reporting early returns on UFC 91 pay-per-view buys range from 800,000-850,000 purchases. While Couture vs. Lesnar did not quite hit the 1.2 million mark Dana White openly predicted, UFC 91 ranks only behind UFC 66 Liddell vs Ortiz 2 in terms of PPV buys.
The Dana White media machine provided the public with enough UFC Kool-aid to make people want to spend $44.95 on the bout. Although the UFC 91 card had many exciting finishes, as a whole it did not have much star power outside the main event.
