Round 5 to give first look at Series 4 with Dana White, Royce Gracie, Brock Lesnar at UFC Fan Expo in Boston

Velazquez, Buffer, Shogun, Jackson Also Highlighted; Regular And Limited Editions On Display At Booth No. 2524 At Expo, August 27-28 MARKHAM, Ontario, Canada, August 16, 2010 – The past, present and future of the UFC, in and out of the cage, will be on display – literally – as attendees of UFC® Fan Expo™, August … Read more

Round 5 UFC Series 1 now in Stock at Toys”R”Us in United States

World’s leading Toy Retailer Carrying Liddell, St. Pierre, Evans, Florian, Guida, Machida Figures

MARKHAM, Ontario, Canada, December 15, 2009 – In time for the last stretch of the 2009 Holiday Season, all six collectible mixed martial arts figurines in the Round 5 UFC Series 1 are now available exclusively at Toys”R”Us retail locations across the United States, it was announced today by Barron Lau, Round 5 CEO and co-founder and Damon Lau, president and co-founder.  UFC Series 1 includes standouts Chuck “The Iceman” Liddell, Georges “Rush” St. Pierre, “Suga” Rashad Evans, Kenny “KenFlo” Florian, Clay “The Carpenter” Guida and Lyoto “The Dragon” Machida.

The collectibles are scheduled to be available at other retail outlets and at www.Round5MMA.com early in 2010.

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JAKKS Pacific and Round 5 sign licensing agreement to share MMA talent for new UFC action figure lines

Malibu, CA – JAKKS Pacific, Inc. (Nasdaq: JAKK), leading U.S. toymaker and master toy licensee for Ultimate Fighting Championship (UFC), announced today a sub-licensing agreement with Mixed Marital Arts (MMA) collectibles company, Round 5, to share UFC and MMA talent, allowing both companies access to the biggest fighters in Mixed Martial Arts in order to manufacture, market and distribute action figures and related products under the Ultimate Fighting Championship brand.

As a result, both companies now have access to a significantly larger MMA talent pool, including Randy Couture, Wanderlei Silva, Dan Henderson, Rich Franklin, Mauricio “Shogun” Rua, Chuck Liddell, Forrest Griffin, Brock Lesnar, BJ Penn and other top UFC fighters.

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The Business of MMA – PRO MMA exclusive interview with ROUND 5 President Damon Lau

PRO MMA (promma.info) recently had the opportunity to speak with ROUND 5 co-founder and president Damon Lau. He talked to us about the popular line of mixed martial arts action figures his company produces.

From the original MMA referee “Big” John McCarthy to the number one ranked heavyweight fighter in the world Fedor Emelianenko to the face of women’s MMA Gina Carano, ROUND 5 has their hand on the pulse of professional mixed martial arts and they have created collectible life-like miniatures of the sport’s most popular personalities.

Lau talked to us about how they choose which fighters are deserving of their own action figure, what action figures are now available, and who will be coming out in their next series. Many people may assume ROUND 5 action figures are geared more toward kids, so you may be surprised when you learn the average buyer’s age. Lau also talked about UFC President Dana White and if there have been any difficulties in working with their fighters.

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UFC MERCHANDISING REACHES UNPRECEDENTED LEVELS

by: Jack Bratcher There’s a new article over at UFC.com that begins like this, “It’s a day many had hoped for.” Then they proceed to tell us what we’ve all been apparantly drooling over waiting for this great day to arrive. After joining together with some big-name companies to provide authentic UFC-licensed merchandise, we the … Read more