UFC and WrestleMania make Forbes list of most valuable sports brands

Forbes has released a list of the most valuable brands in sports in the following categories: businesses, events, athletes and teams. UFC made the list, coming in at No. 10 among sports business brands, while Wrestlemania made the sporting event brands list at No. 8. While the estimated value of the UFC is $1.65 billion, … Read more

Bud light renews official beer sponsorship of Ultimate Fighting Championship

Renewed Agreement Expands Focus on Fans, Beginning with September ‘Battle on the Bayou’ ST. LOUIS (April 6, 2011) – Bud Light and Ultimate Fighting Championship® announced today a multi-year renewal of Bud Light’s official beer sponsorship of the UFC®, keeping the world’s best-selling beer in the center of the Octagon®. Bud Light’s sponsorship renewal with … Read more