Thug Rose channels her inner Chuck Norris in new sponsorship announcement
UFC flyweight champion Rose Namajunas channels her inner Chuck Norris in this awesome Instagram photo accompanying a new Reebok sponsorship announcement.
McGregor in elite company with energy drink deal
You know if you are a regular visitor to our site you know that we don’t understand why fighters in the UFC get paid so little by Reebok as a…
Do Reebok payouts for ‘Nelson v Ponzinibbio’ justify fighter frustration?
Once upon a time, the UFC had an open sponsorship policy. This meant Ed Herman could have CondomDepot.com across the front of his trunks. Rich Franklin could promote the American…
Corporate Decisions: Jacob ‘Stitch’ Duran fired, is it fair?
A look at whether or not it was fair for the UFC to fire Jacob "Stitch" Duran for sharing his opinions on the new Reebok sponsorship deal.
What does it really cost to be an MMA fighter? (Part 1)
I think even the top level fighters in the UFC would tell you that being a fighter is a labor of love. In addition to working their bodies as hard…
MMA moves further into the mainstream with Jon Jones Nike endorsement
UFC Light Heavyweight Champion Jon Jones has signed a multi-year sponsorship deal with Nike, the first of its kind between the sports apparel giant and a mixed martial artist. Nike…
The Cageside Beat: 3 1/2 weeks later
Join Furby and Mike for the newest episode of The Cageside Beat and check out their interview with UFC flyweight Ian McCall, some new segments, and The Don Frye Fact…
XYIENCE signs endorsement deal with UFC fighter Dan “The Outlaw” Hardy
XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that UFC fighter Dan “The Outlaw” Hardy has joined its team of brand ambassadors by signing an exclusive…
Affliction and UFC announce collaboration
The following press release was released by Affliction on Fri., July 24, 2009: SEAL BEACH, Calif., July 24, 2009 /PRNewswire via COMTEX/ —-Zuffa, LLC, owner of the Ultimate Fighting Championship…