XYIENCE Renews Endorsement Deals With Athlete Ambassadors Mike Escamilla, Dan Hardy, Matt Serra, and Krzysztof Soszynski, and Spokesmodel Amanda Corey

The Fastest Growing Energy Drink Brand Continues to Be the Official Energy Drink of the UFC LAS VEGAS (Feb. 21, 2013) – XYIENCE Xenergy, the official energy drink of the UFC ®, announces that it has renewed its contracts with its professional athlete brand ambassadors including UFC fighters Dan “The Outlaw” Hardy, Matt “The Terror” Serra, and Krzysztof “The Polish Experiment” … Read more

Video: Matt Serra spends the day with Chael Sonnen

Former UFC welterweight champ Matt Serra, without Coach Ray Longo in tow, travels to Oregon to spend time with the UFC’s number one middleweight contender, Chael Sonnen. Serra pays a visit to Sonnen’s crib and pizzeria, then it’s off to Team Quest training center where Chael is getting ready for his rematch with Anderson Silva at UFC 148.

Round 5 releases “Ultimate Collector” Series 6 featuring six new figures & limited-edition runs of Joe Rogan and Bas Rutten

Markham, ON (March 28, 2011) – Round 5 President Damon Lau announced the release of the “Ultimate Collector” Series 6 featuring six figurines, representing a broad range of popular characters.  Included in the Series are current fan favorites light heavyweight champion Jon “Bones” Jones, Dan “The Outlaw” Hardy, and Gray “The Bully” Maynard, plus a … Read more

XYIENCE Announces its 2011 Team of Pro Athletes and Brand Ambassadors

XYIENCE, the maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces its 2011 team of heavy-hitter mixed martial arts (MMA) athletes includes Wanderlei Silva, Matt Serra, Dan Hardy and Jon Jones. Jan 11, 2011 – LAS VEGAS —XYIENCE, the maker of Xenergy, the official energy drink of the Ultimate Fighting … Read more