Since acquiring PRIDE FC back in March of 2007, Dana White and the Ferttita brothers staked claim to being the clear-cut number one mixed martial arts promotion in the world. However, White’s business practices remain scrutinized by MMA fans and pundits.
If it’s firing Jon Fitch for a day because of a video game, cutting Matt Lindland over a t-shirt or airing old Pay-Per-View broadcasts opposite of Affliction cards, Dana’s every move seems to be examined under a microscope.
While his methods may be questionable, there can be no denial that his results remain second to none. Despite the undeniable success of the UFC, one area where White has not prevailed has been signing the number one heavyweight in the world, Fedor Emelianenko.