wwelogoThe WWE Network is struggling to stay afloat. The WWE product in general is struggling to keep viewers. Never before has it been more obvious that the WWE should not have become a publicly traded company.

The product is rated G 99% of the time and we have to endure ridiculous amounts of plugs for Total Divas and failed gimmicks like Fandango. You can see pleasing the stockholders and not the fans is their number one priority. Otherwise John Cena would turn heel and their viewership would double. Old fans would come back like they did when Hogan turned. They boo the guy anyway with Michael Cole doing his best Iraqi PR guy impression with tanks rolling in behind him telling us the opposite is happening.

How many matches are split in two for a shameful amount of commercial breaks? How are fans supposed to get emotionally attached to two guys throwing each other around when you cut away halfway through.

The commentary is worse than the hen party of women bantering on The View. I swear to God it is like listening to horrible parade float descriptions. Just God awful.

Stephanie McMahon really believes that the WWE should have soap opera writers on payroll. Her quote about Rock vs. Cena still rings in my ears. When asked about “Team Just Bring it” and the “Cenation” she said, “Think Team Edward and Team Jacob”. SERIOUSLY, a Twilight reference when talking about pro wrestling? WWE fans for the most part do not watch horrible, teeny bopper romance flicks.

I feel bad for Vince McMahon who is ultimately to blame for the crumbling empire. Completely out of touch with what’s hot today and sitting atop the Titan Towers WWE HQ, McMahon changes scripts multiple times hours before the TV shows start. We have three hours of meaningless matches, wrestlers with names for at least 5 or 6 moves (Sheamus is the biggest offender), and horrible gimmicks – check that – no gimmicks. Sheamus yells “Fellllaaa”…that’s not a gimmick, it’s a catchphrase at best.

The Network is supporting a product that is sub-par, losing viewers, and sinking slowly. All because Vinny Mac doesn’t focus on wrestling anymore despite the fact that it is called World Wrestling Entertainment. They also speak down to their audiences when referring to wrestling and the millions who love the storytelling in ring and not out. Hell, wrestlers can’t even do anything to develop their characters on their own. Most if not all promos are poorly written, scripted by writers slop. Meanwhile, we’re supposed to eat it up and call it filet mignon just before we throw up.

However, here is some good news for the network. Mainstream media attention from an unlikely source.

The Summer TV Preview issue of Entertainment Weekly listed the WWE Network App as #10 of their “Must List.”

“The expanding archive features almost every show the company has ever run. Finally, Andre the Giant and Hulk Hogan at Wrestlemania 3 in 1987 and Chyna’s title victory at No Mercy 1999 are never more than a few clicks away.”

The WWE network is cool, but will they get the one million plus subscribers to save it? Not if they keep producing three hours of crap.

By Sean McClure

Sean McClure was the AFL marketing Director. He also wrote for MaXfighting and BJPenn before finding his true home at PMN. He is a retired ring announcer and former sparring partner to many mixed martial artists.

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