UFC set to launch dedicated Spanish-language channel

UFCAccording to Marshall Zelaznik, the promotion’s International Head of Business Development, the UFC has reached a broadcasting deal that will see a dedicated Spanish-language channel broadcast in Mexico.

Although a launch date has yet to be revealed, the UFC’s major entry into the Mexican market is a move that has been in the works for years. The UFC has offered Spanish-language broadcasts of the company’s pay-per-view events since 2010, but this move marks the first time a promotion has launched its own alternative language network.

Although the UFC has yet to hold a live event in the country, Mexico has been a key target for the organization, as the country has a lengthy history and tradition of excellence in combat sports. In particular with the emergence of Heavyweight Champion Cain Velasquez, the UFC has beefed up efforts to reach Spanish-speaking audiences both domestically and throughout Latin America.

Stay close to ProMMANow.com as we follow the development, and eventual launch, of the channel, which could see the UFC make major strides in a target market that is primed for MMA to become a part of an already vibrant fight-sport culture.

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