Powered by the growing popularity of Ultimate Fighting Championship® programming, FUEL TV continues the strong audience growth exhibited in 2012, opening this year with its most-watched quarter ever, a span that featured five of the network’s top-10 most-watched days, according to Nielsen Media Research. The growth stories, however, don’t stop there.
FUEL TV’s March performance tied with February 2013 as the network’s highest-rated ever in both households and in its M18-49 target demographic thanks to the record-shattering viewership of UFC® ON FUEL TV 8: SILVA VS. STANN on Saturday, March 2. Additionally, March was FUEL TV’s second most-watched month of all time in total viewers, just behind February 2013. On March 2, FUEL TV logged three of its four most-watched programs ever, plus its most-watched day and most-watched prime time ever.
FUEL TV’s second-most watched program also took place in the quarter, with the UFC® ON FX 7: BELFORT VS. BISPING PRELIMS on Saturday, Jan. 20, delivering FUEL TV 255,000 total viewers.
Additional Audience Highlights:
- FUEL TV’s first quarter of 2013 topped the first quarter of 2012 by +50% in households, +44% on total viewers and +33% among M18-49.
- March 2013 outperformed March ‘12 by +100% on households, +75% on total viewers and +63% among M18-49.
- FUEL TV’s two most-watched days in network history and five of the top ten all occurred during the first quarter of 2013, led by March 2, which averaged 131,000 total viewers and 78,000 M18-49.
- The network televised its four most-watched programs of all time and six of the top ten during the first quarter of 2013 – led by UFC® ON FUEL TV 8 on March 2, which shattered records by delivering an average of 485,000 total viewers and 282,000 M18-49, easily becoming the most-watched program in network history.
FUEL TV continues its coverage of the UFC® this week two shows around THE ULTIMATE FIGHTER 17 FINALE. The network telecasts the live UFC WEIGH-IN SHOW (6:00 PM ET) on Friday, April 12, and live UFC POSTFIGHT SHOW (12:00 AM ET) on Saturday, April 13.