Bellator announced today their longstanding alliance with Everlast, the world’s leading manufacturer, marketer and licensor of fight sports equipment has been extended through 2014.
Everlast has been with Bellator for four years and provides fight gloves, cages and training equipment.
“We’ve had a tremendous amount of success with Everlast over the last four years, so extending this partnership was a very easy decision,” Bellator Chairman & CEO Bjorn Rebney said. “As the worldwide leader in combat sports equipment, Everlast has been a tremendous partner to Bellator since our start and I look forward to our relationship’s continued growth and expansion as we move to Spike TV.”
Having world class athletes compete in our product is at the core of our brand’s authenticity.” said Matt Cowan, EVP Sales, Marketing and Product Development for Everlast. “With Bellator’s move Spike TV, we are excited for the continued growth of our partnership, as well as the sport of MMA.”
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