The Invicta FC 4 show that took place on Saturday night was supposed to be another forward move for the all women’s promotion. Invicta FC President Shannon Knapp put together three shows in 2012 and streamed all of them on the internet for FREE with all the shows receiving rave reviews.
The fourth show was supposed to be a move to PPV through a partnership with UStream, but after problems with the stream Knapp decided to make the entire event FREE for all the fans and refund money to those that had purchased the event for $7.95. Knapp spoke on the decision:
“[I was so] frustrated,” said Knapp. “We moved to pay-per-view as a natural progression of our business. It came down to the point that it has never been our intention to gouge anyone or take advantage of anyone. I thought the right, respectable thing to do was drop the paywall, refund everyone’s money and give it away.”
If you think Invicta FC made the move to PPV due to money lost by giving away the first three shows for free, or because they are in dire straits, Knapp nips that in the bud:
If we were relying on this as our source of income, we’d be charging an astronomical amount of money,” she declared. “Tonight’s stream was the price of a beer at the arena.”
“We’re in dialog for a television deal but we’re looking for the right partner. In the mean time, we were looking for little ways to monetize it, but it wasn’t anything where we had to do it.”
Knapp went on to say that they’ll explore other avenues to get their product out there and monetizing it. If it’s not via a television deal, the promotion could look at accepting donations through sites like PayPal for future events.
The fourth show was full of good women’s MMA action and was certainly worth paying the small fee to view. You can view the entire event online for free if you missed it on Saturday night right here.
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