Last Friday night’s live broadcast of “UFC on FX 4: Maynard vs. Guida“, along with the movie Iron Man, helped FX rank #1 for the night in Adults and Men 18-34.
Compared to UFC on FX 3, which took place June 6 and was headlined with a flyweight top contender bout between Demetrious Johnson vs. Ian McCall, ratings for UFC on FX 4 increased in all key demos across the board: +32% in Adults 18-49 (921 vs. 697), +47% in Men 18-49 (722 vs. 492) and +20% in Total Viewers (1,306 vs. 1,086).
With “Maynard vs. Guida” being just the fourth live UFC fight night on FX, compared to viewership one year ago, UFC on FX has exceeded the network’s time period average by +37% in Adults 18-49 (907 vs. 633) and +93% in Men 18-49 (658 vs. 341).
The next UFC on FX fight night is scheduled to take place at the Banker’s Life Fieldhouse in Indianapolis, Ind., on Sept. 7. Stay close to ProMMAnow.com (www.prommanow.com) for UFC on FX 5 fight card announcements.
*Source Nielson Live + Same Day Data; All Impressions Based on 000s