Although Spike TV held a UFC marathon all day long Wednesday in an effort to counter-program the UFC’s first full live event on Fuel TV, “UFC on Fuel TV: Sanchez vs. Ellenberger” was the most-watched program in Fuel TV history.
Not only was it the most-watched program, but Wednesday, Feb. 15, became the most-watched day in Fuel TV history. Figures released by Nielson Media Research confirmed the Total Day average audience had a 520 percent increase, while the Male 18-49 demographic was up 580 percent from February 2011 averages.
Starting at 8 p.m. ET with a fight card headlined by welterweights Diego Sanchez vs. Jake Ellenberger, UFC on Fuel TV 1 averaged 217,000 total viewers and peaked with 315,000 total viewers during the main event time period of 10:45-11:00 p.m. ET.
During the 8 p.m.-11 p.m. ET prime time period Fuel TV was ranked number nine out of all ad-supported cable networks in the male 18-49 demographic.
George Greenberg, Executive Vice President and General Manager, Fuel TV, commented on the success the network has seen already in the short time they have been partnered with the UFC:
“We fully expected the UFC was going to deliver Fuel TV extraordinary ratings, and now we’re seeing it. We are beyond ecstatic about the audience and the impact the UFC is having on our network’s growth thus far. The sky’s the limit on where this network can go from here.”
UFC on Fuel TV 1 was the first of six live and exclusive UFC events scheduled to take place on Fuel TV in 2012. More than 2,000 hours of UFC programming, including weigh-ins, pre- and post-fight shows and more than 100 hours of live fights are scheduled to air on Fuel TV in 2012.
Do you have Fuel TV? Check www.fuel.tv/getfueltv or call 877-4 FUEL-TV to see if the new home for UFC programming is available in your area.