MMA clothing lines are a dime a dozen these days. Most of them look exactly the same, featuring flaming skulls, wings, and grunge effects and fonts. Soul Expression Attire is not like anything else out there, and it’s NOT an MMA line.
Soul Expression Attire is a lifestyle line. Created by Chad “Savage” George — who is not only a professional mixed martial artist, but also a very accomplished artist — the line is about defining yourself.
“It’s about using attire or clothing to be that expression to define yourself,” George told ProMMAnow.com “It’s not about having to say it, or tell it. It’s about defining yourself in an entire community. We all live our own lifestyles. If we can do that as a collaboration, we will start changing the face of everything out there.”
The collaboration started with George and his team, Levi Vigna, and Aissa Juarez. With the recent launch of the line, they want their collaboration to spread to all of the fans of the line.
That collaboration is what George feels can spark a worldwide movement. No matter if you are a janitor, a construction worker, or a journalist, George’s goal is to have everybody become a part of that movement.
“I want you to buy our clothes because you believe in the movement we are creating,” George said. “A movement of people defining themselves. It’s about being original.”
Besides originality, one thing that sets Soul Expression Attire apart is their exclusivity. Next year, the line will include very limited runs, along with numbered and serialized hang tags so the buyer knows exactly how exclusive and limited their purchase is.
“Nothing is mass produced,” George said. “Everything we produce is limited run. Once it’s gone, it will not be made again.”
Originality is not the only thing that stands out with this line. Functionality is just as important as looks, and Soul Expression has you covered there also. Their hoodies not only include the standard embroidery on both sides of the garment, but also includes an MP3 holder and eyelet in the front pocket, and thumb holes in the cuffs.
Be sure to check out all they have to offer on their website, and remember to always DefineYOURS®.
Note: Also be sure to check out “Occupation: Fighter,” the highly anticipated independent documentary by award-winning director Andre Enzensberger that chronicles eight months in the life Chad George.