The UFC has officially announced they are opening operations in Asia and have hired sports industry veteran Mark Fischer as their Executive Vice President and Managing Director for the new division.
In a special announcement today at the UFC 118 post-fight press conference in Boston, Massachusetts, White and Lorenzo Fertitta, UFC Chairman and CEO, introduced Fischer and discussed their plans to promote the sport of MMA and the UFC brand across Asia.
“Today marks an historic milestone for the UFC,” said White. “We are thrilled to have Mark Fischer on our team. We have big plans for Asia and with his experience building the NBA brand, he’s the perfect person to lead this charge. We are excited to be working with him as we increase the UFC’s popularity in Asia and grow UFC into the biggest sport in the world.”