(LAS VEGAS, NV, AUGUST 19, 2010) – UFC champion, Randy “The Natural” Couture was announced as primary host of the upcoming Fighters Only 2010 World Mixed Martial Arts Awards, sponsored by Bodybuilding.com, at a press conference at the Palms Resort and Casino yesterday in Las Vegas, NV.

Arguably the most recognized MMA fighter in the world, Couture is not only a three-time former UFC heavyweight champion, two-time former UFC light heavyweight champion and a member of the UFC Hall of Fame, but is also in the current number one film at the box office, The Expendables.

“We are honored to have someone who embodies the sport as completely and legitimately as Randy Couture to co-host our third awards show,” said Fighters Only CEO and President, Rob Hewitt. “We wanted to up our game for fans and appeal to new fans for The 2010 World Mixed Martial Arts Awards and we know Randy will deliver like the champion he is.”

Randy Couture, who was involved in the 2009 World MMA Awards as both an award presenter and as the star of a video skit, “Randy Couture: Divorce Attorney,” said he was honored to take a more active role in this year’s version.

“It’s really cool to be a part of our own awards show for our sport. To be able to host it this year is a great honor,” said Couture. “It’s another kind of ‘pinch me’ moment. I’ve had an amazing year already, and to be able to add hosting the awards as one of the things that’s happened this year is pretty cool. I’m looking forward to it.”

The awards are now in their third year and have proved a big hit with industry insiders and fans alike. This year’s awards ceremony, which is being staged at The Palms on December 1st, is sponsored by BodyBuilding.com and will air via tape-delay on the Versus network, home of the WEC.

At yesterday’s conference, Palms owner George Maloof said the World Mixed Martial Arts Awards are a perfect fit for the venue.

“I think it’s perfect for The Pearl. It’s a celebration of all the great athletes in this great sport,” said Maloof. We’re very excited to be the hosts on December 1st here at The Pearl at the Palms.”
Devised to celebrate success and achievement within the MMA industry, the World Mixed Martial Arts Awards gives fans across the globe the chance to cast their vote on which athletes, brands, and industry professionals have made the greatest impact on the sport in the last 12 months. Voting will take place across 20 different award categories including Fighter of the Year, Knockout of the Year, and Best Lifestyle Apparel.

The website www.worldmmaawards.com is now open and ready to take nominations from fans. It gives details on the live event, voting processes, and includes photo galleries from last year’s ceremony.
The 2010 awards ceremony will be held on Wednesday December 1st 2010 in the exclusive Pearl Concert Theatre inside the Palms Casino Resort and will be a black tie event.
Couture’s fellow host is expected to be announced in the upcoming weeks.

About Fighters Only
Fighters Only was the world’s first MMA magazine and now produces domestic versions of its magazine in the UK, US, Canada, Germany and South Africa. The UK edition nears its 6th Anniversary and outsells any other combat sports magazine in its sector, exporting copies into a further 23 countries worldwide.

In December 2009, Fighters Only held the sport’s first live ‘Oscars’ style awards ceremony, held at The Joint at the Hard Rock Hotel and Casino in Las Vegas. The show was aired live via the internet and then nationally on US and Canadian Television by Versus and Internationally in China, Brazil and Scandinavian TV. In the same year the company partnered with MMA clothing giants TAPOUT to launch a co branded clothing range.

About Bodybuilding.com
Bodybuilding.com offers more than 10,000 health & fitness supplements and accessories to help people achieve their health, fitness and appearance goals, as well as over 25,000 pages of FREE information, including more than 20,000 articles and videos with new content added daily. Bodybuilding.com also provides the most hardcore MMA training programs, from nutrition and supplementation to the most ripped and intense fighters on the mat. With live interviews, step-by-step videos, unique training programs, competitive edge supplementation and weekly MMA prize
give-aways; it’s a one stop shop for victorious domination.

About The Pearl:
The Pearl is Las Vegas’ premier concert theatre boasting accommodations for up to 2,500 ticket holders. Featuring a stage just four feet from the floor and the furthest seating area being a mere 120 feet from the stage, The Pearl offers the utmost in intimate viewing of your favorite acts. Private and semi-private skyboxes are located on each side of the venue offering private bars, lounges and restrooms. The Pearl is a marvel of modern technology using only top quality sound and video equipment throughout. Hard wired to The Studio at The Palms, The Pearl allows artists to create a
cost-effective live album with efficiency and without additional venue set-up. The Pearl was voted Best Concert Venue (Vegas Seven), Best Sound (Las Vegas Weekly) and Best Concert Venue (Review Journal’s Best of Las Vegas). For more information, please visit www.palms.com.

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