Concord, Calif. (USA) – In what is shaping up to be a can’t-miss event for fitness enthusiasts and mixed martial arts fans alike, the first ever UFC® GYMTM will host its official Grand Opening this Saturday at 10AM PST. The flagship facility, which is located on 1975 Diamond Boulevard in Concord, will feature a star-studded lineup at the Grand Opening, including UFC President Dana White, UFC Hall of Famer Chuck Liddell, as well as New Evolution Fitness Company (NEFC) founders and UFC Gym partners Mark Mastrov and Jim Rowley.

The Grand Opening will be preceded by a press conference at 9:30AM for media, as well as select members of the UFC Fight Club. Following the press conference, UFC Gym will be loaded with a day full of special demonstrations and autograph sessions featuring UFC fighters, as well as giveaways including UFC Gym prize packages and a trip to UFC 109.

UFC superstar Brandon Vera will give a TRX demonstration at the Grand Opening, while fellow fighters Anthony Johnson, Jon Fitch, Mike Swick, Josh Koscheck, and Cain Velasquez will sign autographs throughout the day. To top it off, UFC ring girl Arianny Celeste will also be in attendance. All in all, the official Grand Opening is further proof that UFC Gym is committed to motivating fitness enthusiasts and encouraging them to tackle exercise in a whole new way.

“The Grand Opening of UFC Gym in Concord is our way of showing everyone that our facility is second-to-none,” NEFC CEO/co-founder Jim Rowley said, adding that UFC Gym fitness experts will be available all day Saturday to provide tours of the facility and answer membership/fitness questions. “We are dedicated to creating an atmosphere that inspires results and allows our members to approach fitness in a positive manner. Saturday is the first of many unique experiences that we plan to create for our members.”

“We are really excited to host the Grand Opening,” said UFC President Dana White, who will be kicking off the day by addressing the public at 10:30am. “UFC Gyms are raising the bar in the fitness world and we want people to come out and see it for themselves this weekend.”

The full schedule for the Grand Opening, which will also feature a variety of vendors such as Harley Davidson, BSN, and Coke/Powerade, is available below. For more information on UFC Gyms, please visit


(Times Subject to Change)

9:30-10:30AM Press Conference featuring Dana White, Mark Mastrov and Jim Rowley.


10:00AM Grand Opening Expo Officially Begins

10:15AM-10:30AM Kids Demonstration

10:30AM-11:15AM UFC Gym Grand Opening Expo Kickoff featuring Dana White, Mark Mastrov, Jim Rowley, followed by prize giveaway.

11:15AM-1:00PM Autograph Signing – Jon Fitch and Josh Koscheck

12:45PM-2:30PM Autograph Signing – Mike Swick

12:45PM-1PM TRX Demonstration – Brandon Vera

1:05PM-1:20PM Kids Demonstration

1:25PM-1:40PM MMA/Brazilian Jiu Jitsu Demonstration

1:45PM-2:00PM Group Fitness Demonstration – Zumba, Jump Rope

2:05PM-2:20PM Personal Training Demonstration

2:30PM-2:45PM Prize Giveaway

2:45PM-4:45PM Autograph Signing – Anthony Johnson and Cain Velasquez

2:45PM-3:00PM TRX Demonstration

3:05PM-3:20PM Kids Demonstration

3:25PM-3:40PM MMA/Muay Thai Demonstration

3:45PM-4:00PM Group Fitness Demonstration – Kickboxing

4:05PM-4:20PM Personal Training Demonstration

4:45PM-5:00PM Prize Giveaways

5:00PM Grand Opening Concludes

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