In what could possibly be one of the most ingenious marketing strategies in the history of MMA, Russian Heavyweight Champion Fedor Emelianenko—who will fight top-ranked heavyweight Andre Arlovski this Saturday, Jan. 24th, in the main event of Affliction M-1 “Day of Reckoning” at Honda Center in Anaheim, CA and live on Pay-Per-View, were in New York Tuesday morning to take part in the Opening Bell Honors at NASDAQ in anticipation of his heavyweight MMA showdown.
The NASDAQ OMX Group, Inc. is the world’s largest exchange company. NASDAQ OMX offers capital raising solutions to companies around the globe and is number one in worldwide listings with over 3,900 companies representing $5.5 trillion in total market value.
Make no mistake, it was Donald Trump’s involvement that was able to put Fedor and Affliction in front of the world’s top business leaders on Tuesday morning. Michael Cohen, Executive Vice President and Special Counsel to Donald J. Trump confirmed with PRO MMA (http://promma.info) today, “Who else other than Donald Trump could pull something like this off?”
Former light heavyweight champion and color commentator for the “Day of Reckoning” Pay-Per-View telecast Tito Ortiz, Affliction Entertainment Vice President Tom Atencio and Vice President of NASDAQ MarketSite David Wicks joined Fedor, to ring the opening bell at the NASDAQ headquarters in Times Square, New York.
What we have here are three of MMA’s most popular figures introducing the sport to people representing some of the most successful businesses and organizations in the world. Regardless of the immediate effect it may or may not have, potential sponsors and investors who knew nothing of Fedor Emelianenko, Affliction, or MMA have now been exposed to the very best our sport has to offer in Emelianenko.
People have wondered just what benefit Trump would bring to the table with his involvement in Affliction. With this move, he has proven he can contribute to Fedor and Affliction’s mainstream exposure in very significant and unique ways that would otherwise not be available.
by: Jack Bratcher
Here is a video of Fedor, Tito, and the Affliction team at the Opening Bell at NASDAQ.