MMA moves further into the mainstream with Jon Jones Nike endorsement

UFC Light Heavyweight Champion Jon Jones has signed a multi-year sponsorship deal with Nike, the first of its kind between the sports apparel giant and a mixed martial artist. Nike has begun to carve out a name in the sport of MMA with regional sponsorship of fighters like Middleweight Champion Anderson Silva; however, the scope of the Jones deal is, thus far, unprecedented.

Dana White UFC 107 fight night video blog


Here is Dana White’s fight night video blog from “UFC 107: Penn vs. Sanchez” in Memphis, Tenn. on Dec. 12. Dana makes his last minute rounds before the fights, greeting all the fighters, and wishing them luck. And then he makes the rounds again after the fights, to congratulate the winners and console the losers.

Finally, at the post-fight press conference, donning a “TW” hat pulled down over his eyes, the UFC President has a special message for the Tiger Woods critics out there… “Leave Tiger alone.” Previous Dana White UFC 107 video blog from the weigh-ins after the jump…

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