Do Reebok payouts for ‘Nelson v Ponzinibbio’ justify fighter frustration?

Once upon a time, the UFC had an open sponsorship policy. This meant Ed Herman could have CondomDepot.com across the front of his trunks. Rich Franklin could promote the American Fighter clothing line and Tito Ortiz could push his Punishment Athletics all by just wearing fight gear. Some fighters claimed to have total sponsorships up … Read more

What does it really cost to be an MMA fighter? (Part 1)

I think even the top level fighters in the UFC would tell you that being a fighter is a labor of love. In addition to working their bodies as hard as possible nearly everyday, the toll that being a fighter takes moves beyond the physical and mental into the financial. While I’m sure many of … Read more

MMA moves further into the mainstream with Jon Jones Nike endorsement

UFC Light Heavyweight Champion Jon Jones has signed a multi-year sponsorship deal with Nike, the first of its kind between the sports apparel giant and a mixed martial artist. Nike has begun to carve out a name in the sport of MMA with regional sponsorship of fighters like Middleweight Champion Anderson Silva; however, the scope of the Jones deal is, thus far, unprecedented.

XYIENCE signs endorsement deal with UFC fighter Dan “The Outlaw” Hardy

XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that UFC fighter Dan “The Outlaw” Hardy has joined its team of brand ambassadors by signing an exclusive promotional contract, effective immediately. LAS VEGAS, NV (February 13, 2010) — XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that UFC fighter Dan … Read more

Affliction and UFC announce collaboration

The following press release was released by Affliction on Fri., July 24, 2009:

SEAL BEACH, Calif., July 24, 2009 /PRNewswire via COMTEX/ —-Zuffa, LLC, owner of the Ultimate Fighting Championship “UFC” organization and Affliction Holdings, LLC announced today they have agreed to a collaboration that will benefit the sport of Mixed Martial Arts and ultimately the sport’s growing fan base.

The collaboration ensures commitments by UFC and Affliction for Mixed Martial Arts to continue to be recognized as a mainstream sport.

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