UFC and WrestleMania make Forbes list of most valuable sports brands

Forbes has released a list of the most valuable brands in sports in the following categories: businesses, events, athletes and teams. UFC made the list, coming in at No. 10 among sports business brands, while Wrestlemania made the sporting event brands list at No. 8. While the estimated value of the UFC is $1.65 billion, … Read more

UFC champ Jon Jones distraught over losing Nike endorsement… or is he?

Shortly after Tuesday’s Nevada State Athletic Commission disciplinary hearing that handed down a $50,000 fine and 40 hours of community service to UFC light heavyweight champion Jon Jones, the pound-for-pound king posted a video of himself on Instagram lamenting the loss of his Nike endorsement, which is said to have been in the six-figures. We were … Read more

Dana White: ‘I absolutely positively would bring Ronda Rousey into the UFC’

“I absolutely positively would bring Ronda Rousey into the UFC.” Those were the words of UFC President Dana White as he spoke with a group of reporters following Saturday’s fight card in England.

MMA moves further into the mainstream with Jon Jones Nike endorsement

UFC Light Heavyweight Champion Jon Jones has signed a multi-year sponsorship deal with Nike, the first of its kind between the sports apparel giant and a mixed martial artist. Nike has begun to carve out a name in the sport of MMA with regional sponsorship of fighters like Middleweight Champion Anderson Silva; however, the scope of the Jones deal is, thus far, unprecedented.

PRO MMA Scouting Report

Scouting out the world of Professional Mixed Martial Arts:

  • Kimbo Slice is in a new Nike commercial working with San Diego Chargers running back, LaDainian Tomlinson, doing some straight up gangsta training.
  • If you are part of the Elite XC stable of fighters one of your goals is probably to fight on CBS. Debi Purcell fought on Showtime’s ShoXC card last Friday but will they let her on prime time with her own unique brand of “tramp stamp?”
  • Would you like to see the epitome of a “keyboard warrior” who has no clue what it takes to get in a cage and stand toe to toe with the baddest men on the planet?  Most of us have no idea what that is like.  And that is exactly the reason most of us don’t write open letters to professional fighters telling them how to do their job, especially a top-tier fighter like Kenny Florian.   This dude has some real nerve.
  • Gracie Mag has a new interview with Rogerio Minotouro Nogueira. He seems to be happy at his new home with Affliction. He talks about his recent fight with Dewees, what it’s like for the Nogueira brothers in America, and the future of MMA.
  • Brock Lesnar has a question and answer session with New York Times blog readers. They touch on a myriad of topics including steroids and gay UFC fighters.
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