UFC champ Jon Jones distraught over losing Nike endorsement… or is he?

Shortly after Tuesday’s Nevada State Athletic Commission disciplinary hearing that handed down a $50,000 fine and 40 hours of community service to UFC light heavyweight champion Jon Jones, the pound-for-pound king posted a video of himself on Instagram lamenting the loss of his Nike endorsement, which is said to have been in the six-figures. We were … Read more

XYIENCE Renews Endorsement Deals With Athlete Ambassadors Mike Escamilla, Dan Hardy, Matt Serra, and Krzysztof Soszynski, and Spokesmodel Amanda Corey

The Fastest Growing Energy Drink Brand Continues to Be the Official Energy Drink of the UFC LAS VEGAS (Feb. 21, 2013) – XYIENCE Xenergy, the official energy drink of the UFC ®, announces that it has renewed its contracts with its professional athlete brand ambassadors including UFC fighters Dan “The Outlaw” Hardy, Matt “The Terror” Serra, and Krzysztof “The Polish Experiment” … Read more

MMA moves further into the mainstream with Jon Jones Nike endorsement

UFC Light Heavyweight Champion Jon Jones has signed a multi-year sponsorship deal with Nike, the first of its kind between the sports apparel giant and a mixed martial artist. Nike has begun to carve out a name in the sport of MMA with regional sponsorship of fighters like Middleweight Champion Anderson Silva; however, the scope of the Jones deal is, thus far, unprecedented.

XYIENCE signs endorsement deal with UFC fighter Dan “The Outlaw” Hardy

XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that UFC fighter Dan “The Outlaw” Hardy has joined its team of brand ambassadors by signing an exclusive promotional contract, effective immediately. LAS VEGAS, NV (February 13, 2010) — XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that UFC fighter Dan … Read more