UFC on FUEL TV 7 delivers most watched day ever

UFC_on_FUEL_TV_7_posterUFC on FUEL TV 7:  Barao vs. McDonald on Saturday, Feb. 16, highlighted by the network’s first-ever UFC title fight, delivered FUEL TV its most-watched day ever, according to Nielsen Media Research.

The event which took place in London averaged 195,000 viewers and peaked with 255,000 viewers from 3:45 p.m. ET to 4:00 p.m. ET. FUEL TV averaged 72,000 viewers, surpassing its prior total day record set on April 14, 2012 (71,000 viewers).

Average household viewership for UFC® ON FUEL TV 7 was up +122% (195,000 vs. 88,000) and +121% among M18-49 (115,000 vs. 52,000) compared to UFC® ON FUEL TV 6. A re-air of the fight at 8:00 PM ET delivered an additional 116,000 viewers, and led the network to its third most-watched Saturday primetime ever (95,000 from 7:00 – 11:00 PM ET). Altogether, the event aired three times on Feb. 16, delivering a combined 352,000 viewers.

FUEL TV will be delivering UFC content this weekend with the live Weigh-in and Postfight shows for UFC 157: Rousey vs. Carmouche. FUEL TV’s eighth UFCfight is the following week, with UFC on FUEL TV 8: Silva vs. Stann airing on Saturday, March 2 (10:00 PM ET).

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